HOW DOES iCARE WORK?

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The iCare™ ask is designed to be simple and easy to execute!

The iCare™ materials are designed to be in your face and make a statement.  And while there are many forms of domestic violence and abuse, the symbolic black eye sticker was selected because it represents a very visible symbol of the abuse that is so often hidden.

The addition of a lapel sticker that says “Ask Me Why I Care” encourages the community to ask questions and to talk about the issue of domestic violence, bringing it out of the shadows and empowering victims to seek help.

For more information on how you can host an iCare event in your community, call Linda Marshall at 855.399.9755.

BENEFITS:

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  • Three-year track record of success
  • Incredible ROI 
  • Lessens grant reliance
  • Creates thousands of ambassadors for your organization
  • Connects you to hundreds of organizations in your community 
  • Creates hundreds of potential volunteers for your organization
  • Expands your donor base
  • Creates awareness of the impact of domestic violence among community leaders who are most likely to initiate change within their organization
  • Starts and then builds a widespread community conversation about domestic violence
  • Generates top-of-mind awareness of your agency within the community
  • Can fund prevention education in your community
  • AND…iCare™ SAVES LIVES!


 

WHO IS HARMONY HOUSE?

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Established in 1976, Harmony House is Missouri’s oldest and largest domestic violence shelter and has served over 17,000 survivors of domestic violence since first opening its doors.  Our mission is to provide shelter, advocacy and education to survivors of domestic violence while promoting the principle that all individuals have the right to a life free of abuse.  Harmony House provides emergency shelter; food, clothing and basic hygiene items; adult and children’s case management; court advocacy; childcare; life skills classes; transportation assistance, an outreach program and a crisis hotline answered 24/7.

Prior to initiating the iCare campaign in Springfield, Missouri we were:
  • Heavily grant-reliant
  • Had a $1 million dollar budget and only raised $198,000 through donations or fundraising events
  • We had 5…count them…5 regular volunteers
  • Operated out of a 100 year-old facility that was too small and was becoming dilapidated
  • Had no operating reserve
  • Domestic Violence was not talked about in the community
  • Harmony House was not a “top of mind” non-profit in our community
 
2017 was the third year for iCare™ and Harmony House is an entirely different organization today:
  • At any given time we have 125+ active volunteers.
  • In 2017, we raised $711,000 through private donations and fundraising – 54% of our operating budget.
  • In 2017, we completed a $6.1 million dollar capital campaign and are in a new building.
  • We are reaching 10,000+ individuals annually through iCare™ (not including media reach)
  • The community is engaged with Harmony House and our mission to end Domestic Violence.
  • Harmony House IS a “top of mind” non-profit in our community.


 
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