THE IDEA

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iCare is a proven, highly successful domestic violence awareness and fundraising initiative designed to start a community-wide discussion.  Held each October, the event focusses on businesses, schools and other organizations in the community.

The idea behind iCare™ is simple:
  • Raise awareness about Domestic Violence to save more lives.
  • Engage the community by focusing on businesses, schools, churches and other organizations – where people are.
  • Do it in a new and unique way – cut through all the fundraising clutter!
  • Make it easy and inexpensive for organizations to participate.
  • Raise funds to support more Domestic Violence services.


 

THE RESULTS

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OUR COST EACH YEAR? LESS THAN 10% OF PROCEEDS!!



 

THE IMPACT

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The campaign has reached tens of thousands of community members and started a conversation that has not stopped.  We reached victims who are now survivors, funded programs to provide immediate shelter and support, recruited new volunteers & donors to our organization and created thousands of new ambassadors for our organization (we call this the Ambassador Effect).

The Ambassador Effect provides:
  • Many new opportunities to speak to groups and businesses; allowing  you to spread your message of prevention even further
  • A broad base from which to recruit new volunteers
  • New donors
  • Increased “in-kind” donations